Niara Sterling, originally from Northern Virginia, has woven herself into the fabric of the music, art, community, and style renaissance in New York City. From an early age, Niara's eclectic nature and love for music were evident, influenced by the distinct sounds of the D.C, Maryland, and Northern Virginia metropolises. Her musical journey began with a deep appreciation for gospel, neo-soul, R&B, and jazz, nurtured by radio stations like Howard University's WHUR. This early exposure sparked a lifelong passion for exploring diverse genres.

Due to Niara's integrity and flexibility with her community and sound, she has a dedicated audience that deeply engages with her in and outside of the booth. Her advocacy nature champions the road less traveled and encourages people to stay true to who they are while being able to harmoniously commune with anybody. Niara's values are rooted in adaptability, authenticity, and curiosity as she prides herself on being excellent, no matter what.

Through her keen likeness, Niara has been featured on SNL, OWN, and HBO as both actor and artist. With a commitment to her craft and her world, Niara has performed at iconic venues from The Brooklyn Mirage to neighborhood institutions like Casablanca, which paved the way for her vibrant career. Niara's ability to evoke feeling through rhythm, transition, and simply understanding the moment has taken her on the road. From touring with Talib Kweli as his DJ and emcee to providing live soundscapes for troupes like BACARDÍ, Everyday People, and Burberry, Niara continuously proves that there's nothing she can't achieve if she puts her mind and heart to it.

As a multigenerational artist, Niara is renowned for her ability to traverse genres spanning decades, with a particular love for Drum & Bass, House, and Afro-tech. Her career has seen collaborations with acclaimed artists such as Aluna, Ari Lennox, Ghostface Killah, Mary J. Blige, Major League DJz, Moses Sumney, Talib Kweli, and Walshy Fire, among others. She's earned her way to sharing stages with a unique array of artists and DJs alike, such as Angelique Kidjo, Azealia Banks, Dlala Thakzin, Jazzy Jeff and Rakim, Joe Kay, Juls, Kabza De Small, Kelela, Natasha Diggs, DJ Maphorisa, Rich Medina, Stretch Armstrong, Tyla, DJ Spinna, and Virgil Abloh.

Delivering emotionally resonant and culturally informed music solutions, Niara's expertise spans music strategy, artist collaboration, and executive production, supported by strong research skills and an organized, community-centered approach. Niara plans on bringing a uniquely adaptive and intentional perspective to music supervision, sync licensing, and publishing.